Hy-Vee Enhances Online Presence With GSN

Hy-Vee Supermarkets has joined the Grocery Shopping Network (GSN), which has launched Hy-Vee’s new online service capabilities through its industry supermarket platform.

The new site enables Hy-Vee customers to shop their local store’s entire inventory, and add items to a printable shopping list that includes coupons that can be organized by department for easy shopping. Visitors also have the option to add items from a clickable circular, manufacturer coupons, recipes and unadvertised in-store specials. The Web site also includes a 64,000-recipe database.

Hy-Vee.com will also offer a wide range of educational cooking videos from culinary experts.

Minneapolis-based Grocery Shopping Network’s Ad Network shares revenue with its grocery partners from display advertising of packaged goods products.

Employee-owned Hy-Vee, based in West Des Moines, Iowa, operates more than 225 retail stores across seven Midwestern states.
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