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Supply Chain Issues Aren’t Going Away — But Will Your Shoppers

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How to Win and Retain Shoppers in a Supply Chain Crisis

01/17/2022

CPG brands in the grocery industry are experiencing paralyzing challenges from current supply chain issues — out-of-stocks and at-shelf price increases. When faced with such challenges, brands may consider eliminating promotions and risk losing or alienating valuable shoppers.

What if we told you promotions aren’t part of the problem, but part of the solution?

Inmar’s new white paper, How to Win and Retain Shoppers in a Supply Chain Crisis, explains how brands can leverage optimized promotions to drive trial and foster loyalty — even in the most uncertain of times.

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