Your retail media network cannot grow without first scaling your targetable first-party audience data. Data from your loyalty programs, website or apps is not always enough to deliver an adequate audience for your retail media network (RMN) programs. Delivering a positive return for your brands and categories requires you to reach a first-party audience at scale –– and without a scaled view of your customers, you may also risk making skewed business decisions. In the end, insufficient data is a lose-lose for everyone invested in the network.
Join Bridg, a division of Cardlytics, Inc., for this webinar as we review the current state of retail media networks, the biggest challenges facing both retailers and CPG brands, and learn how we can help bridge the gap so you can identify your unknown shoppers, understand their purchase behaviors and reach out to them in a more personalized way –– to deliver on the ROAS brands are expecting.