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04/28/2022
Sponsored Content

How Grocers Can Supercharge Profits With Personalization

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Grocers today are facing myriad challenges as consumers adopt new shopping habits and global events impact supply chains and inflation. In a recent survey, Upside found that 53% of grocers say that supply chain challenges and related costs are their biggest challenges in Q2. At the same time, 54% of grocers say that acquiring new customers is their No. 1 priority.

Smart grocers are turning to personalization to address both sides of this equation.

Join Progressive Grocer Editor-in-Chief Gina Acosta, Upside VP of Retail Tyler Renaghan, and Upside Merchant Analytics Manager Andy Kaiden for a discussion of how personalization can help grocers leverage the opportunities during this inflationary time.

In this webinar you will learn:

  • How personalized promotions allow grocers to profitably target new customers and win additional wallet share from existing customers
  • How personalization finds the meeting point between your available margin and capacity
  • How cashback drives profitable customers to your door and encourages larger basket sizes

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