Hostess Asks Consumers to ‘Name the Penguins’

Hostess is celebrating the season with festive seasonal Donettes packaging and a contest inviting consumers to “Name the Penguins” for a shot at $2,500 and a year’s supply of free Donettes.

Through Dec. 11, Donettes fans can visit Hostess’ Facebook page to suggest names for the four new penguins on the sweet treats’ holiday packaging. A different penguin is featured on each of four Donettes varieties: Powdered, Frosted, new Frosted Devil’s Food and limited-edition holiday Gingerbread Spice.

Once all of the submissions are in, Hostess will reveal five finalists. Then, from Dec. 17 to Dec. 31, consumers will be able to vote on Facebook for their favorite names among the five finalists. Once the votes are counted, the grand-prize winner will receive a $2,500 cash gift card, while the winner and the other four finalists will all get free Donettes for a year.

“Hopefully, this will bring some Hostess holiday cheer not only to our finalists, but to everyone who participates,” noted Amy Clark, director of snack marketing for Irving, Texas-based Hostess Brands Inc.

As well as the penguins on seasonal Donettes packaging, Hostess multipack Chocolate CupCakes and Twinkies will also feature holiday style. Brand mascots Curly and Twinkie the Kid will be all bundled up for winter on the product lines’ respective boxes.