Hormel JV Completes Wholly Guacamole Acquisition
MegaMex Foods LLC, a joint venture of Hormel Foods Corp. and Herdez Del Fuerte, S.A. de C.V., has completed its acquisition of Fresherized Foods, maker of Wholly Guacamole, the leading brand of prepared guacamole in the United States.
Annual sales for the company are expected to be about $140 million. “We look forward to the growth Wholly Guacamole, Wholly Salsa and Wholly Queso products will add to the MegaMex Foods portfolio of products,” said Enrique Hernández-Pons Torres, chairman of the board of MegaMex Foods. “This acquisition enhances the position of MegaMex Foods as a one-stop-shop for Mexican foods.”
Luis G. Marconi, MegaMex Foods managing director, added: “Guacamole continues to build in popularity among consumers, not only as a nutritious and flavor-enhancing dip, but also as a sandwich spread. We look forward to developing programs with these products that will expand the presence of our Mexican-inspired food products in the marketplace.”
Fresherized Foods uses high-pressure processing, a U.S. Department of Agriculture approved all-natural process. HPP uses high water pressure technology to protect the avocado product. This process implements the highest standards of food safety without using preservatives or compromising the great taste and nutritional value of the avocado product.
Austin, Minn.-based Hormel Foods is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry.
Herdez Del Fuerte, based in Mexico City, is a leading manufacturer and marketer of consumer-branded food and beverages in Mexico and the United States. The company has a strong product portfolio mainly based in tomato, fruit, vegetable, jalapeño, mole sauce, coffee and tuna products.