Honey do

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Honey do

06/18/2009

Kellogg Co. has launched a sweeter flavor extension of its original Corn Flakes cereal, Corn Flakes with a Touch of Honey. The new cereal adds a natural honey flavor to the original Corn Flakes product, tapping into the growing market for honey-sweetened products, which Mintel reports grew by 7.5 percent last year. Corn Flakes with a Touch of Honey targets the loyal consumers of the original Kellogg’s Corn Flakes cereal, particularly the 55-plus demographic, as well as Hispanics, according to the Battle Creek, Mich.-based company. The suggested retail price for a 12-ounce box is $2.99.