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Holiday Quality Foods Selects Triversity's CRM Solution

TORONTO - Triversity Inc., a software provider delivering integrated customer-centric solutions for the retail industry, on Tuesday announced Holiday Quality Foods, a northern California-based grocery chain, will implement Allegiance 3.0, Triversity's retail CRM (Customer Relationship Management) solution. Allegiance will enable Holiday Quality Foods to conduct business analysis on its customer data and improve its existing loyalty program, while leveraging the company's current IT investment.

"By applying Allegiance 3.0's rich data-mining capabilities and compatibility with Oracle, we can conduct a more accurate analysis of our customers and maximize our Oracle investment," said Richie Morgan, president, Holiday Quality Foods. "We can now deliver more customized promotional offers, providing us with a distinct competitive advantage."

The Allegiance CRM solution provides retailers with the ability to capture and analyze customer data and transform it into an information base. Allegiance helps retailers deliver personalized offers to customers based on established purchasing behaviors.

"The ability to maximize an existing technology infrastructure is a key component of Triversity's philosophy," said David Thomas, president and CEO, Triversity Inc. "By equipping Allegiance 3.0 with support for Oracle databases, Triversity is helping Holiday Quality Foods to further develop its customer loyalty programs cost-effectively."
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