Hershey, Kraft Team for Summer S’mores Fun

Since Hershey’s Milk Chocolate bars, Honey Maid Graham Crackers and toasted Kraft Jet-Puffed Marshmallows comprise an unbeatable summertime treat, the Hershey Co. and Kraft Foods have joined forces to help families and friends move S’mores beyond their campfire beginnings as a special snack and activity — or, to coin a phrase, “snacktivity” — to enjoy throughout the season.

“Part of what makes preparing S’mores so special is creating memories while making them,” said Linda Stahl of Hershey’s Kitchens in Hershey, Pa. “Whether you are off in the great outdoors, or in your own backyard or kitchen, everyone looks forward to combining Hershey’s Milk Chocolate, Honey Maid Graham Crackers and Kraft Jet-Puffed Marshmallows for that classic treat, S’mores!”

To that end, Hershey’s Kitchen and Northfield, Ill.-based Kraft are offering a wealth of S’mores snacktivity ideas on www.smoressmiles.com, among them recipes to create such creative variations as Choco-Cherry S’mores, grilling the classic confection at cookouts, and a microwave version for rainy days.

Additionally, consumers can visit the site to enter for the chance to win one of over 1,000 prizes, including fire pits, indoor S’mores kits and backyard game sets. No purchase is necessary.

The original recipe for S’mores was first published in the Girl Scouts handbook of 1927.