Hello Halal

With American consumer demographics rapidly changing, grocers should consider carrying more certified halal products for observant Muslim shoppers. A good place to start is with all-natural Saffron Road frozen Indian entrees from American Halal Co. in Stamford, Conn., which are also bound to attract mainstream customers as well. Consisting of Chicken Tikka Masala, Chicken Biryani, Lamb Vindaloo and Lamb Saag varieties, the Certified Humane product line features meats from pasture-raised animals fed a 100 percent vegetarian diet and given no antibiotics or hormones. The SRP for an 11-ounce box is $5.39. To learn more, visit www.saffronroadfoods.com.