Heineken Launches 2012 Black History Month Art Contest
Heineken’s second annual Black History Month Art contest will provide one consumer the chance to win $5,000 and have their artwork featured in the 2013 Heineken Black History Month advertising campaign during February. The winning artwork will be featured across national print, digital, in-store point of sale, and out-of-home advertising.
Fans and aspiring artists where legal can upload their original artwork on the Heineken Black History Month tab on Heineken's Facebook page until Feb. 17. Between Feb. 18 and Feb. 29, Heineken will leverage its Facebook community to cast votes for their favorite design. The top 10 submissions with the most votes will be considered by a panel of judges to decide the final winner. Entries will be judged on creativity and originality (60 percent), as well as each artist’s portrayal of black history (30 percent) and of Heineken (10 percent). The winner will be revealed on March 8.
“We … hope this program provides a budding artist a chance to have their artwork showcased on a national platform,” said Olga Osminkina, senior brand director of White Plains, N.Y.-based Heineken USA.
The Heineken Black History Month program this year kicks off with a campaign featuring artwork by the 2011 finalist, Latasha Williams.
Fans and artists who wish to take part in the 2012 Heineken Black History Month Contest must be older than 21.