Heineken Aims to be Holiday Beer of Choice

Heineken is encouraging consumers to give the gift of beer this holiday season. The beer importer last week unveiled its upcoming “Give in Good Taste” 2009 holiday campaign that will promote Heineken, Heineken Premium Light, and Amstel Light brands as the gift of choice. The program, which will run through November and December, will suggest consumers use Heineken to raise their level of entertaining and gift giving.

During the campaign’s run, consumers will have the opportunity to redeem Heineken special offers. Grocery shoppers will be able to save $3 instantly or $20 by mail when Heineken products and other selected cross-promotional brands of snacks, crackers, cheeses and deli items are purchased together. C-store shoppers will be able to save $3 instantly or $10 by mail with relevant gift cards.

“We are encouraging consumers to choose the Heineken, Heineken Premium Light and/or Amstel Light as their choice of beer to bring to or serve at their holiday parties, because a better party deserves a better beer,” said Breege Murphy, channel marketing manager. “The program also offers our retail and on-premise partners unique ways to provide added value to their customers and improve their own bottom line.’’
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