HEB, Kraft, Tootie Pie Join Forces for Holiday Promo

Regional independent HEB has teamed up with Kraft Foods, Inc. and Tootie Pie Co., Inc. to co-market Tootie Pie with Kraft’s Cool Whip for the upcoming holiday season.

“There is probably no more recognizable, high-quality food brand than Kraft Foods,” said Don Merrill, president and CEO of Boeme, Texas-based Tootie Pie. “Its Cool Whip product [will be] featured alongside Tootie Pie.”

Terms of the deal were not disclosed as of this date; however, the deal was made possible through a mutual agreement in partnership with HEB, according to Tootie Pie.

Northfield, Ill.-based Kraft Foods Inc., which, together with its subsidiaries, manufactures and markets snacks, confectionery, and quick meal products worldwide, is the second-largest food company in the world, with annual revenues of $48 billion.

San Antonio-based HEB operates hundreds of stores in more than 150 communities in Texas.