Heartland Provides a Free Sweet Sample

Through Nov. 22 -- or until supplies last -- shoppers can sample Ideal Brown and Ideal Confectionery, as well as the traditional Ideal No Calorie Sweetener, at no charge. To get their complimentary taste, consumers can visit www.FREEidealsweet.com, where they’ll also find coupons and recipes.

“With the Thanksgiving holiday approaching, we know there’s an increased demand to provide a healthy balance and put great-tasting foods on the table,” explained Mike Servie, president of Heartland Sweeteners, based outside of Indianapolis. Servie added that the sweeteners would naturally appeal “to those who want to make a lower-calorie, no-sugar version of their favorite fall recipes.”

Sold in 16-ounce packages equal to a standard-size box of powdered sugar, Ideal Confectionery is billed as the world’s first and only low-calorie powdered sweetener made with xylitol, which can be used by diabetics as well as dieters. Additionally, Ideal Confectionery contains 120 fewer calories per cup than sugar. Ideal Brown has the texture and taste of traditional brown sugar, but has zero calories and only 1.5 carbohydrates per teaspoon. The product comes in 10.6-ounce packages with equivalent sweetness to a 2-pound box of brown sugar.