Harveys Introduces Free Groceries Sweepstakes

Harveys has rolled out a promotion for its Hometown Rewards customers that will award one shopper free groceries for a year.

When customers scan their Rewards key cards once daily at e in-store coupon "key-osks," they’ll will entered in a sweepstakes with a grand prize of free groceries for one year. Shoppers also can instantly win one of more than 5,000 national and private brand items through April 26, in the form of a coupon on the customer's Key-osk coupon sheet, which must be redeemed on the day it’s issued.

No purchase is required to win. Complete rules for the sweepstakes are available at participating Harveys stores in Georgia, Florida and South Carolina, as well as online at www.harveys-supermarkets.com/Promotions/rules.

Late last month, fellow Delhaize Group in Salisbury, N.C., a subsidiary of Brussels-based retail conglomerate Delhaize Group, bowed a similar promotion in select markets for its MVP cardholders.

Harveys operates 71 stores in three southern states.