Harris Teeter to Unveil New Concept

Harris Teeter is currently renovating two locations into a new concept called 201central, which will feature an extensive variety of wine, beer, specialty foods, and other general merchandise items.

The new format will include in-store wine consultants, event coordination and catering as well as party rentals and educational classes focused on wine, beer and food pairings.

201central will carry more than 3,100 varieties of wine and over 680 varieties of beer, including approximately 35 brands of keg beer and local beers such as Red Oak, Olde Mecklenburg and Carolina Brewing.  These stores will carry home brewing and wine making systems and products as well.

The product mix will include specialty cheese, olives, artisan breads, cigars as well as bulk foods including coffee, tea, nuts, grains and rice. Specialty beverages and snack items, including gluten-free varieties, will also be available. Harris Teeter is planning for expanded international foods including Asian, Middle Eastern, English, Indian, Italian, kosher, Mexican and South American products, plus local and regional products such as barbecue sauce, dips, salad dressings direct from North Carolina and bordering state producers.

Customers will also have the opportunity to purchase wine and bar accessories, party goods, appliances, kitchen gadgets and seasonal products.

"201central is a new approach for Harris Teeter, and we believe that 201central will become your central place to find everything you need to make all your celebrations the best," according to a statement from the Matthews, N.C.-based supermarket operator.

Harris Teeter’s Very Important Customer card will be valid at these locations, and 201central will also honor the advertised items or promotions that are active within the Harris Teeter chain. 

201central is branded in reference to one of the original Harris Food Stores, Store #201, on Central Avenue in Charlotte, N.C., which was one of the area’s first full-service supermarkets. The 30,000-square-foot stores are located at 13108 Eastfield Road in Huntersville, N.C., and 5939 Weddington-Monroe Road in Wesley Chapel, N.C.