Harris Teeter Releases Updated Jingle

Southeast grocer Harris Teeter and YouTube sensation Mike Tompkins collaborated on and recently released an a capella version of the chain’s popular “My Harris Teeter” jingle.

Using just his voice and mouth, Tompkins created a new beat for the jingle, which has already been enjoyed by thousands of visitors to the company’s YouTube page.

The original jingle, which came out in the fall of 2005, was written to reflect the sense of ownership shoppers feel for Matthews, N.C.-based Harris Teeter. Since that time, the company has hosted contests for schools to create their own versions of the tune and also invited customers to download a “My Harris Teeter” ringtone to their mobile phones.