Harris Teeter to Provide 2nd College Night Discount

Harris Teeter is giving University of Virginia (UVA) students another chance to save on entire purchases during its second College Night, which will take place at the Barracks Road store on 975 Emmet Street in Charlottesville, Va., on Saturday, Sept. 22, between 7 p.m. and 10 p.m. The Southeast regional grocer held its first College Night at the Barracks Road Harris Teeter last February.

Shoppers with a valid UVA student ID and who’ve joined Harris Teeter’s “UVA Student Rewards” program will be able to take advantage of the 20 percent discount, which applies up to a $500 maximum order (after all coupons and VIC discounts are deducted) on purchases made during the specified time. Tobacco, tickets, gift cards, money orders and wire transfers are excluded from the discount.

“Harris Teeter has been a part of the Charlottesville community for many years, and we offer exceptional savings to all of our shoppers who choose to join both our VIC and e-VIC loyalty programs,” said Catherine Reuhl, the Matthews, N.C.-based company’s communication manager. “We also work closely with the University of Virginia to offer Cavs’ students additional discounts at our stores. Our first College Night was such a success, and we hope to re-emphasize our commitment to the university students by putting a bit of excitement back into the grocery shopping experience.”

The event will feature live entertainment and free samples. Harris Teeter urged students not yet enrolled in the College Rewards program to visit stores’ customer service desks to sign up in advance.