As part of its “yourwellness” program, Matthews, N.C.-based Harris Teeter is presenting virtual tours of its grocery aisles with Dr. Russell Greenfield, who has been involved with the initiative since its inception in 2006. The aim of the tours, according to the Southeast regional grocer, is “is to help our customers learn how to prepare a variety of delicious foods while keeping yourwellness in mind.”
This month, consumers can enroll at no cost to go “Shopping With Dr. Russ” as an e-letter member. Through the program, customers will receive bimonthly e-mails depicting virtual store tours, in addition to exclusive member-only savings. Greenfield will instruct members on how to shop with health in mind, as well as offering tips on selecting various foods for the best nutritional impact.
Along with Greenfield, nutritionist Beth Avery has been on the yourwellness team since the beginning.