Harris Teeter Bows e-VIC 'Madness March' Promotion

Harris Teeter has launched "The e-VIC Madness March Giveaway” to encourage customers to enroll in the loyalty program. During the month of March, shoppers who sign up for e-VIC will be entered in a sweepstakes to receive a year’s worth of free groceries. Additionally, those customers who were already signed-up for e-VIC before March 1 will be automatically entered into a separate sweepstakes to win free groceries.

Winners will be selected in a random drawing, with the chance of winning dependent on the total number of eligible entries received. After being notified by telephone, winners will each receive one year’s worth of groceries at the Southeast regional chain in the form of 104 $50 Harris Teeter gift cards.

Matthews, N.C.-based Harris Teeter introduced the Very Important Customer (VIC) Program in 1997 and the online e-VIC initiative in 2003. As an extension of the VIC card, e-VIC notifies shoppers when items they regularly buy are on sale, as well as providing personalized weekly e-mails, the e-VIC Item of the Week, the ability to compile online shopping lists, e-VIC Coupons, e-VIC member-only discounts and weekly and quarterly sweepstakes such as The e-VIC Madness March Giveaway.