Harris Teeter, Amelia Island Reteam to Offer Resort Getaway

For the second straight year, Harris Teeter Supermarkets and the Amelia Island Convention & Visitors’ Bureau (CVB) are offering a vacation giveaway and special discounts to the Southeast regional chain’s customers. Subscribers to the grocer’s e-VIC program (Very Important Customer) can enter to win a six-night family vacation to northeast Florida’s Amelia Island, valued at $5,650. Current e-VIC subscribers, as well as customers who enroll in the personalized weekly e-mail program by March 31, have a shot at winning the Amelia Island Dream Vacation Sweepstakes.

“Our partnership with Harris Teeter Supermarkets led to great results in 2010, so it made very good business sense to continue the relationship,” explained Amelia Island CVB president and CEO Gil Langley. “We anticipate similar results from the giveaway and special deals in 2011.”

The vacation package includes accommodations for a family of four at the island’s oceanfront Summer Beach Resort, a round of golf for four at Golf Club of Amelia Island, a trip with Kayak Amelia, tickets for the Amelia Island River Cruise, a private horse-carriage ride through downtown Fernandina Beach with Old Towne Carriage Co., and admission to the Amelia Island Museum of History. The winner also gets a $50 gift certificate to España Restaurant; a dinner for four at Beech Street Grill, Café Karibo and Crab Trap; and $1,000 for travel expenses.

In March, Amelia Island will roll out special discount offers for Harris Teeter VIC card holders. Customers can then use their cards to obtain special discounts at various lodging properties, attractions and retail outlets on the island.

A subsidiary of Ruddick Corp., Matthews, N.C.-based Harris Teeter employs over 22,000 associates and operates 202 stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida, and the District of Columbia.