Hannaford Mulling Three Options for Ad Agency of Record
SCARBOROUGH, Maine -- Hannaford Bros. Co. here, which is expected to name its first ever advertising agency of record next month, will choose from among three finalists to handle its $4 million ad account, according to published reports.
Boston-based Allen & Gerritsen, Inc. and Devito/Verdi and Tierney Communications, both in Philadelphia, will make final presentations, said Pile and Co. Inc., the Boston consultancy performing the review on Hannaford's behalf.
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New York's Berenter Greenhouse & Webster and Portland, Maine-based Via, which has worked for the Northeast regional grocer on recent projects, both failed to make the final cut.
Hannaford operates more than 150 supermarkets and combination food-and-drug stores in Maine, New Hampshire, Massachusetts, New York, and Vermont.
Boston-based Allen & Gerritsen, Inc. and Devito/Verdi and Tierney Communications, both in Philadelphia, will make final presentations, said Pile and Co. Inc., the Boston consultancy performing the review on Hannaford's behalf.
(Story continues below.)
New York's Berenter Greenhouse & Webster and Portland, Maine-based Via, which has worked for the Northeast regional grocer on recent projects, both failed to make the final cut.
Hannaford operates more than 150 supermarkets and combination food-and-drug stores in Maine, New Hampshire, Massachusetts, New York, and Vermont.