H-E-B to Focus on African-Americans, Hispanics at New Location

SAN ANTONIO - San Antonio-based H-E-B is once again tailoring itself to local markets, this time with a new store in southwest Houston that will cater to the predominantly African-American and Hispanic residents in the area.

The Fuqua/Beltway 8 store, scheduled to open in the spring of 2003, will be the only major grocery retailer in the area, according to the Houston Business Journal.

Features of the new store include a full line of specialized African-American and Houston-based products such as Frenchy's, Glory Foods, and Sylvia's, as well as an extensive selection of personal hair care products.

The store also will feature an on-site Tortilleria, making fresh tortillas daily. In addition, it will offer a large selection of H-E-B's own line of meats, ice cream and detergent.

The 68,000-square-foot grocery facility will employ 250 people from the surrounding communities and will be serviced by Unity National Bank, the only African-American owned bank in Houston.

H-E-B opened a similar store in Houston's predominantly Hispanic East End in June. That store also caters to the local community, offering a Mexican made-from-scratch bakery, medicinal herbs and a variety of products imported from Mexico.
This ad will auto-close in 10 seconds