Grocery Shopping Network (GSN) appointed Scott Lutz as its CEO as GSN Founder and former CEO Andy Robinson has been named Chief Knowledge Officer (CKO), where he will be responsible for the continuing development of GSN’s online marketing and advertising offerings.
“Scott’s extensive business management experience will catalyze our rapid growth,” said Robinson. “I look forward to my new role within the company where I can focus my energies on enhancing our core business by creating new innovative processes for our platform, products, and services.”
Lutz brings nearly 30 years of extensive senior level experience in domestic and international brand management with industry leaders including Procter and Gamble, General Mills, Con Agra; and 8th Continent LLC, a joint venture between DuPont and General Mills -- where Lutz won the DuPont Marketing Excellence award during his tenure as CEO.
“GSN harnesses the power of digital to optimize shopper experience, retailer loyalty, and brand-marketing efficiency,” said Lutz. “This category is growing significantly and GSN is uniquely positioned to accelerate growth. Shoppers are clearly ready to expand their use of a virtual shopping experience to make their in-store experience more enjoyable and productive.”
Prior to joining GSN from Life Time Fitness, Inc., Lutz has held top executive management positions with Best Buy and venture-backed Coolham Holdings. He is a respected thought leader on the topic of transforming ideas into profitable businesses; he was an inaugural winner of Fast Company Magazine’s “Fast 50 Champion of Innovation” award as well as CIO Magazine’s “Top 100 Innovative New Products” award. He is featured in several books on new wealth creation and is a frequent speaker on innovation at national conferences as well as corporate executive outings; he is also a guest lecturer at top MBA programs across the country.
“Grocery Shopping Network now enters a new phase of growth with Scott’s arrival,” said Richard Andolshek, executive chairman of GSN. “His skills and expertise will accelerate GSN’s momentum as we expand our reach and services, adding to the innovations in our platform. Grocery Shopping Network has achieved a leadership position under the helm of Andy Robinson; we look forward to advancing that success further.”
GSN connects consumers, retailers and brands through its content, advertising, and software for retail websites. The company’s platform was developed to enable consumers to quickly plan a shopping trip or place an order online while providing savings, time, and menu planning benefits. It also provides a variety of marketing services for CPG companies and brands looking to reach the grocery market.