'Green' Curtain Call for Bashas' Fresh Foods

CHANDLER, Ariz. - It's curtains for Bashas' fresh foods department - energy-efficient night curtains, that is. The regional independent is in the midst of a chain-wide installation of these curtains as a tactic to improve its merchandising and control inventory shrink.

The curtains, from Econofrost, Shawnigan Lake, BC, Canada, were developed to increase energy savings and extend fresh product shelf life. According to the vendor, they can be easily installed in existing supermarket merchandisers, and are available on new equipment from most refrigerated display equipment manufacturers, including Tyler/Carrier, Hill Phoenix, Hussmann, Master-Bilt, Barker, and Southern Stores Fixtures.

Econofrost expects to complete the Bashas' installation by spring 2007.

Bashas' operates approximately 155 supermarkets under the banners of Bashas' Supermarkets, Bashas' Dine, Food City, and AJ's Fine Foods.

In it upcoming April1 issue, Progressive Grocer will further highlight this program and other efforts by retailers across the country to incorporate "green" strategy into operations and merchandising, as part of a special report.
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