Great Midwest Cheese Line Promises ‘Summer of Flavor’

During July and August, consumers could win one of nine weekly prizes from Great Midwest, an exclusive line of flavored Cheddar and Monterey Jack cheeses from Richfield, Wis.-based DCI Cheese Co. The brand’s “Summer of Flavor” promotion spotlights the all-natural product line’s many varieties through an assortment of tech-oriented prizes that include iPods, Kindle Fires and an iPad.

In-store shelf talkers with tearpads offering a coupon will be displayed at participating retailers throughout the contest’s run. Additionally, consumers with smartphones can connect directly to the brand’s website via the display’s QR code to find recipes and wine pairings and to access the online entry form.

Handcrafted in small batches by Wisconsin cheesemakers using certified hormone-free milk, award-winning Great Midwest comes in such unique flavor combinations as mango, habañero peppers and Cheddar, or morel mushrooms, leeks and Monterey Jack.