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Grand Union Family Markets to Deploy Price, Promo Optimization Solution

CLIFTON PARK, N.Y. -- Grand Union Family Markets here said it plans to deploy a suite of price and promotion optimization solutions to help develop a consistent, strategic pricing program across its stores.

The retailer will the complete portfolio of Web-based applications from Sacramento, Calif.-based Revionics, which includes price optimization, promotional planning and optimization, category analytics, and competitive price auditing.

"Revionics will be instrumental in providing a unified, strategic pricing solution across all of our stores", said Dan Bain, v.p. and g.m. for Grand Union. "We [expect] the same increases in margin and sales growth as Revionics has shown for other retailers utilizing their price and promotion optimization solution."

Grand Union, based in Clifton Park, NY, operates stores in New York, Vermont, Massachusetts, Connecticut, and Pennsylvania.
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