Goya Taking Part in Three Kings Day Celebration

Goya Foods, the largest Hispanic-owned food company in the United States, will participate in an event in New York City marking Three Kings Day on Jan. 6, providing snacks and drinks to attending children and their families. The festivities will also feature live music and dance performances.

Celebrated by many Hispanic communities in the United States, as well as other cultures around the world, the holiday, which is also known as Twelfth Night or Feast of the Epiphany, ends the 12 days of Christmas. The occasion is often marked by parades and performances depicting the Biblical story of the three kings following the Star of Bethlehem to find the newborn baby Jesus and bringing gifts of frankincense, gold and myrrh.

The event will take place at the Society of Educational Arts on 107 Suffolk Street, between Rivington and Delancey Streets, from 3 p.m. to 5 p.m.

Secaucus, N.J.-based Goya has also donated more than 40,000 pounds of food to the New York-based Hispanic Federation, and has also helped to collect more than 8,000 toys for the organization’s annual “A Christmas Miracle” Toy Drive. The food donation helped victims of Superstorm Sandy throughout the New York metropolitan area, including those in Staten Island, Far Rockaway in Queens and Long Beach in Long Island’s Nassau County, during the holiday season.

This is part of a larger donation by Goya of more than 300,000 pounds of food and in excess of 25,000 hot meals to those who were affected by Sandy.

Toys have been distributed among 23 agencies throughout New York, New Jersey, Connecticut and Pennsylvania, with more than 2,500 playthings slated to be given out to 1,000-plus kids at the Three Kings Day celebration.