Go Organic! Campaign Expands via Healthnotes Partnership

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Go Organic! Campaign Expands via Healthnotes Partnership

03/07/2007
MINNEAPOLIS -- The organizers of the annual Go Organic! for Earth Day campaign have joined forces with Portland, Ore.-based Healthnotes, Inc. to provide health and wellness information to millions of consumers through interactive in-store kiosks and retailer Web properties.

Organic- focused content will be featured on Healthnotes Connect products during the month of April to educate consumers and drive sales at retailers across the United States.

"We are delighted to form this relationship with Healthnotes to help expand our mission to change the way Americans think about agriculture and the food they buy in grocery stores," said Scott Silverman, Go Organic! retail manager, in a statement.

Consumers using Healthnotes in-store kiosks can learn about organic food and farming, find useful recipes, and create a touch-to-print shopping list for immediate use while shopping.

The Go Organic! for Earth Day campaign, now in its third year, will be observed at more than 3,500 grocery stores during April. The campaign is a project of the Organic Trade Association, Earth Day Network, and MusicMatters. More information about the campaign will be included in the April 1 issue of Progressive Grocer magazine.