GMA Enhances Digital Presence

The Grocery Manufacturers Association (GMA) today unveiled a new association Web site and announced the launch of a blog dedicated to the issues, policy, and news relating to the consumer packaged goods (CPG) sector.

The new website, located at www.GMAOnline.org (the same domain that housed its previous site) is a completely redesigned digital platform that offers a wealth of resources, information, and up-to-the-minute news pertaining to GMA members and the organization’s strategic areas of focus, including: health and nutrition, product safety, global commerce, customer collaboration and environmental sustainability.

“GMA’s enhanced digital presence will help the association serve its members more completely than ever before as well as help the association and its members communicate more effectively with policymakers, the media, and consumers,” said Sean McBride, GMA VP of communications. “The launch of our new website and blog is a dramatic step forward in the way GMA interacts with key audiences. We will continue to build on this digital presence as we work with our members to provide consumers with safe, convenient and affordable food and consumer products.”

Among the new site’s key features are:

• A rotating feature box on the homepage providing visitors with a direct link to the most relevant and timely issues and resources.
• A designated section for GMA members, allowing easy access to the latest research, industry model practices, events, public policy developments and more.
• Comprehensive public policy resources ensuring that the views and positions of the grocery manufacturers industry are readily available to all interested audiences.

GMA’s new blog, Across the Aisle (www.GMAOnline.org/blog), will feature discussion and analysis of the CPG industry and policies affecting the industry, offered by GMA leaders and staff. Blog posts will also include interviews with heads of GMA member companies, regular commentary on media stories, observations on industry trends, and public policy.

Additionally, GMA has developed an active social media presence, with an industry- and policy-focused Facebook page (www.Facebook.com/GroceryManufacturersAssociation) and Twitter feed (@GroceryMakers). The association is using these social media tools to facilitate increased and easier interaction between the association and its members, policy makers, the media, and other interested audiences.

Washington-based GMA represents 300 food, beverage, and consumer product companies.