Giant, Stop & Shop Go to Bat Against Childhood Cancer

In launching this year's Triple Winner Game program to fight childhood cancer, Ahold USA banners Giant Food and Stop & Shop have revealed their intentions to raise funds for the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins University of Medicine in Baltimore and the Memorial Sloan-Kettering Cancer Center in New York, respectively.

Triple Winner is a scratch card promotion in which every ticket can be an instant winner of a free product, a gift card, or a cash prize up to $10,000. The program, which runs until July 11 allows customers who make a $1 donation in any Giant Food or Stop & Shop store to receive a Triple Winner Game ticket.

Once more, Giant Food, its shoppers and the Baltimore Orioles are teaming up in the effort. They plan to raise $1 million to benefit Kimmel. Additionally, Giant will support the Children's Cancer Foundation with a $500,000 contribution. To date, the Triple Winner Game has raised $43 million to aid cancer research and care.

Giant Food/Stop & Shop president and c.e.o. Jose Alvarez also said that for its fourth year of participation in the program Giant Food had launched the Giant Food Pediatric Leukemia and Tumor program at Johns Hopkins, with funds from the 2008 Triple Winner Game earmarked toward its support.

The Orioles are promoting Triple Winner at home games to the scores of fans who visit Oriole Park at Camden Yards this summer, and for the third consecutive year, Edy's Grand Ice Cream will support program by donating a portion of the sales of its "Take the Cake" Slow Churned Ice Cream. The ice cream maker will also take part in this year's "Ice Cream Day" fundraiser, where for one afternoon, Giant customers will be able to get a free scoop of Edy's Ice Cream or a free "American Idol Hot Tracks" CD with a donation to fight childhood cancer.

All donations received from customers for the Triple Winner program in Maryland, Virginia, the District of Columbia, and Delaware will directly benefit Kimmel and the Children's Cancer Foundation.

Meanwhile, Stop & Shop and the New York Mets have again formed a partnership to raise $1.25 million for the Memorial Sloan-Kettering Cancer Center to help fight pediatric cancer and find a cure. The New York Mets will promote The Triple Winner Game to the 4 million fans expected to attend Mets games this summer during the team's final season at Shea Stadium.

"For nearly two decades, Triple Winner has been [Stop & Shop's] world champion fundraiser," noted Alvarez.

Triple Winner is a trademark of The Hutton Co.

Landover, Md.-based Giant Food operates 185 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 21,000 associates. Included within the 185 stores are 166 full-service pharmacies. Quincy, Mass.-based Stop & Shop employs more than 59,000 associates and operates 389 stores throughout Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York and New Jersey.
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