Giant Launches Online Coupon Program, Awards Marketing Vendor of the Year

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Giant Launches Online Coupon Program, Awards Marketing Vendor of the Year

In an effort to provide customers with additional savings opportunities, Giant Food Stores and Martin’s Food Markets have made many of their manufacturer coupons available online through Giant’s ongoing partnership with Grocery Shopping Network, and the My Giant Online and My Martin’s Online personalized Web experiences developed through the partnership.

“We know that family budgets are stretched thin, so our objective is to offer as much value as possible to our customers,” said Erik Keptner, Giant’s SVP of marketing and communication. “Relevant online coupons will make it easier than ever for Giant customers to shop and save.”

Online coupons are the newest feature of My Giant Online and My Martin’s Online. In addition to building grocery lists, planning meals, shopping the weekly circular, and receiving exclusive discount offers via e-mail, customers can now browse a coupons page and add coupon items to their personalized grocery list. Manufacturer coupons will automatically print out when customers print their shopping list. The shopping list builder also displays favorite and most frequently purchased items made while shopping in-store with a Giant Bonuscard. To access the personalized features, customers must first register on the Giant or Martin’s Web site: or

The online coupon offering is just one of the ways Giant looks to help shoppers save on product offerings inside its stores and at the gas pumps. The Carlisle, Pa.-based Ahold USA division recently lowered prices on more than 5,000 everyday items in its stores such as produce, coffee, cereal, frozen dinners and entrees, and canned soups and fruits, and has posted in-store signage highlighting them.

In other news, Giant Food Stores named Communispace, a developer of online communities, its Marketing Vendor of the Year. Communispace developed The Shoppers’ Idea Exchange, a private online community that gathers ongoing feedback from customers about their behaviors, thoughts and emotions around meal planning, comparison shopping, and budgeting.

“Communispace has helped us push past traditional research techniques to gather a vast array of insights from our online community,” said Giant’s Keptner. “Communispace’s high level of engagement has provided timely and relevant consumer feedback that helps to drive our decision-making.”