Giant-Carlisle, Big Y Bow Improved, New Mags

Giant Food Stores, LLC has rolled out the first issue of the newly redesigned Healthy Ideas, the chain's free health-and-wellness publication. The 32-page, full-color magazine, which focuses on healthy living as it relates to food, comes out quarterly. Released in time for Spring observances, the issue features seasonal recipes and a celebration of Mother's Day, Earth Week and Easter. Shoppers can get their free copies of Healthy Ideas in the produce departments of Giant or Martin's Food Markets, or where weekly circulars are kept in store lobbies.

"As a grocery retailer, we strive to meet the consumer demand for products and information that enables our customers to make healthy choices," said Shirley Axe, health and wellness manager at Giant. "Our Healthy Ideas Magazine complements a full range of health-and-wellness initiatives and allows customers to take Healthy Ideas home with them."

All of the magazine’s articles are written by Giant's nutritionists, expert associates and community health partners such as Pinnacle Health, Abington Memorial Hospital and Carroll Hospital Center. Each issue features several regular columns, including Ingredients for Healthy Ideas, Kid Healthy Ideas, Throughout the Store and Celebrate with Food. Healthy recipe ideas abound, including 12 tear-out recipes for added convenience.

Carlisle, Pa.-based Giant Food Stores operates stores in Pennsylvania, Maryland, Virginia, and West Virginia under the Giant Food Stores, Martin's Food Markets and FoodSource banners.

In related news, Big Y World Class Markets customers can now pick up their free copy of Going Green magazine at any store location.

“It seems like everyone is becoming environmentally conscious these days,” said Donald D’Amour, CEO of Springfield, Mass.-based Big Y. “We all strive to conserve, reuse and recycle when we can. But it can be really difficult to know exactly what you can do to try and make a difference …”

Hence the advent of Going Green, which aims to aims to show readers how being earth-friendly can be easy on the wallet as well, with tips on budget-conscious recycling and saving water, in addition to pages of recipes using organic and all-natural ingredients.

Additionally, shoppers will find a special clipless coupon section providing money-saving offers and the chance to earn Education Express points that can be redeemed by the school of their choice to obtain free educational equipment.
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