Germ Warfare

According to well-known Burlington, Vt.-based Seventh Generation, a manufacturer of nontoxic, environmentally safe household solutions, its brand-new line of disinfectant wipes and sprays offers the first and only naturally derived EPA-registered disinfectants approved to claim that they “kill over 99.99 percent of germs naturally on hard, non-porous surfaces” and that are effective against flu viruses. Set to arrive on store shelves this January amid an aggressive promotional campaign, the 26-ounce Disinfecting Multi-Surface Cleaner, 26-ounce Disinfecting Bathroom Cleaner, and 25-count and 70 count canisters of Disinfecting Wipes contain the active ingredient thymol, a component of thyme oil derived from the herb thyme. The essential oils in the products, among them thyme and lemongrass, naturally deodorize and effectively control odors. Seventh Generation employs patented technology developed by the CleanWell Co. Suggested retail prices range from $2.99 to $6.69. For further information, visit www.seventhgeneration.com.