Frozen in Place

Village Grown Organic’s new line of individually quick-frozen (IQF) vegetables and fruit combines the best of the old and the new, with heirloom varieties raised by small farmers undergoing a state-of-the-art freezing process within minutes of harvest. “[W]e have a deal where the water, the soil and every fully traceable lot is scientifically tested for microbial, metal and chemical residue as a matter of routine and procedure,” explains Neil Millman, co-owner of Keaton, Pa.-based Village Green Organic. “[W]e already have certifications from USDA/NOP, HACCP and the British Retail Consortium, which assure good agricultural practices, good manufacturing practices and full traceability from field to fork.” The 100 percent organic product line includes Edamame (shelled and in the shell), Broccoli, Mixed Mushrooms, Green Beans, Strawberries, Asparagus, Sweet Corn, Spinach, Tri-Colored Peppers and Cauliflower. A 10-ounce microwaveable steam-in bag retails for a suggested $2.29 to $2.79. Village Green Organic will display the line at the Natural Products Expo West 2010 in Anaheim, Calif., next month. For additional information, contact national sales manager Geri Olson at 484-643-9934 or [email protected].