Frigo Backs Curves for Women

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Frigo Backs Curves for Women


This summer, Frigo Cheese Heads brand cheese snacks is joining forces with Curves, a fitness center designed specifically for women, with over 4 million members currently. Waco, Texas-based Curves will endorse Frigo Cheese Heads Light brand as a convenient, healthy snack while offering U.S. women a free two-week trial membership for themselves and a friend.

To participate, consumers must bring two Frigo Cheese Heads proofs-of-purchase to the nearest participating Curves. Promotional information will appear in over 3,500 grocery stores starting June 15, and can already be found at

Curves members will also be able to save on the cheese snacks with coupons that are now being distributed at all participating Curves. Additionally, a Frigo Cheese Heads advertisement running in the summer issue of diane, The Curves Magazine, a quarterly in-club publication, features a high-value coupon.

Montreal-based Saputo is the 15th-largest dairy processor in the world, the largest in Canada, the third-largest in Argentina, among the top three cheese producers in the United States and the largest snack-cake manufacturer in Canada. Saputo Cheese USA is based in Lincolnshire, Ill.