Frigo Backs Curves for Women
This summer, Frigo Cheese Heads brand cheese snacks is joining forces with Curves, a fitness center designed specifically for women, with over 4 million members currently. Waco, Texas-based Curves will endorse Frigo Cheese Heads Light brand as a convenient, healthy snack while offering U.S. women a free two-week trial membership for themselves and a friend.
To participate, consumers must bring two Frigo Cheese Heads proofs-of-purchase to the nearest participating Curves. Promotional information will appear in over 3,500 grocery stores starting June 15, and can already be found at frigocheeseheads.com/lights.
Curves members will also be able to save on the cheese snacks with coupons that are now being distributed at all participating Curves. Additionally, a Frigo Cheese Heads advertisement running in the summer issue of diane, The Curves Magazine, a quarterly in-club publication, features a high-value coupon.
Montreal-based Saputo is the 15th-largest dairy processor in the world, the largest in Canada, the third-largest in Argentina, among the top three cheese producers in the United States and the largest snack-cake manufacturer in Canada. Saputo Cheese USA is based in Lincolnshire, Ill.