Friendship Preps Colorful Makeover

In July, Friendship Cottage Cheese will be available in brand-new packaging. The colorful, modern makeover aims to make it easier for shoppers to find their preferred variety.

The brand’s iconic dove symbol will be much more prominent on the package, raising the products’ profile on shelf. Additionally, the new containers and lids will offer nuggets of information about the product line, and each of the nine varieties will have its own signature container color.

A leading producer of fresh, cultured and pasteurized dairy products, Friendship, N.Y.-based Friendship Dairies was acquired by Dean Foods Co. of Dallas in March 2007.