FreshDirect Taps DemandTec For Shopper-Centric Insights

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FreshDirect Taps DemandTec For Shopper-Centric Insights

09/29/2009
New York-based online grocer FreshDirect plans to deploy a price and promotion optimization solution to provide shopper-centric analytic insights that support its everyday pricing strategies and decisions.

FreshDirect will utilize San Carlos, Calif.-based DemandTec’s nextGEN solutions to define merchandising and marketing strategies that protect and enhance its customer price perception and at the same time deliver positive business results.

“At Fresh Direct we never stop improving the service we provide to our customers,” said Jason Ackerman, CFO of FreshDirect. “We chose DemandTec because they have a proven track record of helping retailers of all types enhance their understanding of shopper behavior and make more effective merchandising and marketing decisions as a result.”

DemandTec’s nextGEN solutions were designed to help retailers and consumer products manufacturers understand and forecast how shoppers may respond to planned merchandising and marketing strategies by analyzing historical transaction log data.

Long Island City, N.Y.-based FreshDirect serves more than 250,000 customers and employs more than 1,500 associates.