FreshDirect Aims to Bolster Collaboration With Brand Partners

E-grocer taps ciValue’s insight-sharing solution

1/10/2022

Using ciValue's solution, FreshDirect aims to better serve customers through customer-centric merchandising and marketing, and to achieve growth via insightful collaboration with brands.

Online grocer FreshDirect has selected brand collaboration platform ciValue to develop the retailer’s insight-sharing program. Using this solution to enable partners to easily gain insights into the preferences of their customers, FreshDirect aims to better serve customers through customer-centric merchandising and marketing, and to achieve growth via insightful collaboration with brands.

“One of FreshDirect’s foundational tenets as a leading and trusted New York-based online food e-commerce business, is the unique and unrivaled connection we have to our suppliers, especially the smaller local players,” noted Charlotte Myer, FreshDirect’s VP, merchandising. “This collaboration with ciValue will enable us to democratize the data and provide our partners, large and small, access to the latest and most comprehensive insights to help them deliver on their customer-focused business goals. ciValue’s ability to rethink the way retail data can and should be used, is aligned with our vision of reimagining insights to drive more customer-centric decision-making for our partners and ultimately more value for our customers. ciValue’s brand collaboration solution and AI-powered customer DNA platform ensure a right fit for FreshDirect.”

“FreshDirect is a digitally native and technology-first grocer, and we’re excited to help the company create an insights-driven brand collaboration program” said Beni Basel, CEO and founder of Tel Aviv-based ciValue. “We believe that brand and retailer collaboration is the first step towards a win-win-win retail world where retailers and brands can grow by anticipating and serving their customers’ evolving needs.”

Bronx, N.Y.-based FreshDirect delivers directly to customers across seven states throughout the New York, Philadelphia, and Washington, D.C. metropolitan areas. It’s part of the Ahold Delhaize family of companies. Ahold Delhaize USA, a division of Zaandam, Netherlands-based Ahold Delhaize, is the parent company for Ahold Delhaize’s U.S. companies, consisting of Food Lion, Giant Food, The Giant Co., Hannaford, and Stop & Shop, as well as e-grocer Peapod; Retail Business Services, a U.S. support services company providing services to the brands; and Peapod Digital Labs, its e-commerce engine. Operating more than 2,000 stores across 23 states, Ahold Delhaize USA is No. 10 on The PG 100, Progressive Grocer’s 2021 list of the top food and consumables retailers in the United States.