Fresh Produce & Floral Council Names New Prez

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Fresh Produce & Floral Council Names New Prez

11/05/2007
LA MIRADA, Calif. -- After a six-month, nationwide search, the Fresh Produce & Floral Council (FPFC) here has named Carissa Mace president.

Mace has 11 years of experience working for trade associations in the produce and floral industry, most recently serving as the director of U.S. business development for the Newark, Del.-based Produce Marketing Association.

“Carissa will bring solid industry experience and management expertise to the council,” said Raul Gallegos, FPFC chairman who also served as search committee chair.

An active member in the American Society of Association Executives and the California Society of Association Executives, Mace will begin her new duties on Mon., Dec. 10.

The FPFC is comprised of companies in the fresh produce and floral industries including growers, shippers, wholesalers, brokers, distributors, and produce and floral retailers. Members may also be involved with allied industries, commodity groups, foodservice or other associations.