The Fresh Market Deploys Label Printing System

The Fresh Market, Inc. has deployed a new publishing platform for its shelf-edge label printing needs shain wide. .

The grocer is using the Publishing Platform from Seattle-based AccessVia, which is designed to manage all retail shelf-edge publishing needs. Its architecture and retail-focused tool kit ensure both an efficient and effective system for delivering shelf-edge messaging from a centralized location.

The Fresh Market chose to extend the base Publishing Platform with its existing handheld applications using the AccessVia In-Aisle Printing Extension. Daily in-store price changes, managed by Retalix software, are directly printed on labels delivering a streamlined process and always-accurate shelf-edge labels. The Fresh Market runs the AccessVia application on a Microsoft Windows Server 2008 and Microsoft SQL Server, and Fresh Market is using printers from Dell Inc.

"We now have the ability to expand our print offerings to include store signage as well as shelf labels, and a more robust application that allows for customization of the printing experience at store level," said Stuart Williams, VP of The Fresh Market. “In addition, the reduction of hardware and software at the store level through centralized printing, and the real time delivery of label and template changes from one, central source is a key benefit, as well as the localized printing environment that provides more granular control".

The AccessVia Publishing Platform gives retailers control over all aspects of designing, publishing, and managing shelf-edge product merchandising and more. It was developed to seamlessly deliver print and digital promotions to stores for immediate availability or to central print service providers for high-speed production. To measure the success of promotions and understand store activity, the Platform also delivers analysis and reports of store activity and provides intelligence on how promotions impact sales.

The Fresh Market, Inc. is a specialty grocery retailer that operates 101 stores in 20 states, located in the Southeast, Midwest, Mid-Atlantic, and Northeast, with plans for continued expansion throughout the country.