The Coca-Cola Co. has teamed up with specialty grocer The Fresh Market for the U.S. launch of Coca-Cola Life, the beverage giant's lower-calorie cola sweetened with a blend of sugar and stevia.
First introduced in Argentina and Chile in 2013, Coca-Cola's new offering is available through mid-October exclusively at 65 select The Fresh Market stores throughout Georgia, Florida, North Carolina and South Carolina.
Additionally, shoppers can sample Coca-Cola Life on Sept. 27-28 in-store, as well as receive a coupon for $1 off any eight-ounce six-pack of Coca-Cola glass bottle products.
"We're excited to partner with Coca-Cola for its U.S. debut of Coca-Cola Life," said Karen Stout, VP of non perishables and private label at The Fresh Market. "As a specialty grocer with a focus on providing fresh, high-quality products, we believe our shoppers will enjoy this great-tasting, lower-calorie cola sweetened from natural origins."
Greensboro, N.C.-based The Fresh Market operates 160 stores in 26 states across the U.S.