Fresh Encounter to Deploy Web-based Price Optimization Software
FINDLAY, Ohio -- Regional chain Fresh Encounter Inc. plans to deploy an Internet-based price optimization and category management solution for its 32 stores across Ohio and Eastern Indiana.
"Price optimization will help us balance retaining customer loyalty [with] ensuring our profitability now and in the future," said Todd Perry, s.v.p. of Fresh Encounter, Inc.
The retailer will use Sacramento, Calif.-based Revionics' Retail Advanced Pricing System, which was developed to increase sales and profits through price optimization technology delivered as a subscription-based, Software as a Service (SaaS).
Fresh Encounter's stores operate under the banners of Community Markets, Great Scot Community Markets, Fulmer Community Markets, and Sack N' Save Supermarket.
"Price optimization will help us balance retaining customer loyalty [with] ensuring our profitability now and in the future," said Todd Perry, s.v.p. of Fresh Encounter, Inc.
The retailer will use Sacramento, Calif.-based Revionics' Retail Advanced Pricing System, which was developed to increase sales and profits through price optimization technology delivered as a subscription-based, Software as a Service (SaaS).
Fresh Encounter's stores operate under the banners of Community Markets, Great Scot Community Markets, Fulmer Community Markets, and Sack N' Save Supermarket.