Fresh Encounter to Deploy Web-based Price Optimization Software

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Fresh Encounter to Deploy Web-based Price Optimization Software

08/21/2007
FINDLAY, Ohio -- Regional chain Fresh Encounter Inc. plans to deploy an Internet-based price optimization and category management solution for its 32 stores across Ohio and Eastern Indiana.

"Price optimization will help us balance retaining customer loyalty [with] ensuring our profitability now and in the future," said Todd Perry, s.v.p. of Fresh Encounter, Inc.

The retailer will use Sacramento, Calif.-based Revionics' Retail Advanced Pricing System, which was developed to increase sales and profits through price optimization technology delivered as a subscription-based, Software as a Service (SaaS).

Fresh Encounter's stores operate under the banners of Community Markets, Great Scot Community Markets, Fulmer Community Markets, and Sack N' Save Supermarket.