Fresh & Easy Reinstates School Fundraiser Program

El Segundo, Calif.-based Fresh & Easy Neighborhood Market is bringing back its Shop for Schools fundraising program – with a few enhancements -- based on positive feedback from customers and local schools.

“With school budgets under serious pressure, we are all looking for ways to help,” said Fresh & Easy neighborhood affairs director Roberto Munoz. “Given the success of the pilot program we are excited to launch Shop for Schools this fall. The money raised can be used on whatever each school needs most. The more customers shop at Fresh & Easy, the more money they can raise for their neighborhood school.”

Registered schools will be eligible to receive a $1 cash donation for every $20 spent at a local Fresh & Easy store. At the end of the program, Fresh & Easy will award the top fundraising school in each state with a $5,000 bonus.

Based on customer feedback, the Tesco-owned grocer enhanced the program by increasing the length of the program, providing more marketing materials to parents and teachers, and introducing a shopping night for registered schools. The shopping night will allow schools to raise five percent of a local store’s sales from 4 pm to 8 pm on a designated evening.

Nearly 500 schools from the three states served by Fresh & Easy participated in the Shop for Schools pilot program held during the last school year. In all, 86 schools in Arizona, 322 in California and 86 in Nevada participated in the program raising thousands of dollars of needed funding to be used however the school liked.

All eligible schools with students in kindergarten through eighth grade within a three-mile radius of a Fresh & Easy store can participate in the program. This school year’s Shop for Schools program will run from September 15, 2009 through December 31, 2009. Eligible schools will be sent a registration form to participate in the program and can register through October 1, 2009.

Fresh & Easy operates 124 stores in California, Nevada, and Arizona.
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