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Fresh & Easy Plans 10 More Vegas Stores

Fresh & Easy Neighborhood Market yesterday revealed the locations of an additional 10 grocery markets it plans to open in the Las Vegas area, where it already operates 11 stores.

The locations are at various stages of development, and some will begin opening later this year, the grocer said.

"With every week, we continue to secure additional sites and build more stores," said Tim Mason, c.e.o. of the El Segundo, Calif.-based company. "We have been extremely encouraged by the response from our customers. Fresh & Easy sales are ahead of budget and we continue to trend upwards in every market."

Fresh & Easy operates more than 60 stores in Southern California, Arizona, and Nevada. The company plans to begin opening stores in Northern California next year. Tesco has said it will invest $2 billion in Fresh & Easy over five years.

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