Fresh-blueberry Muffin Mix

Unlike current all-in-one dry mixes, Concord Foods’ natural, easy-to-make Blueberry Muffin Mix requires the addition of a cup of fresh blueberries, milk and an egg. The mix’s notes of vanilla and butter flavor complement the fresh blueberries, resulting in 12 moist, homemade-style muffins. Merchandised in the fresh produce department next to blueberries, the product retails for a suggested $2.89 per 15.1-ounce box, and Brockton, Mass.-based Concord is providing retailers with 12-unit cartons and 48-unit floor display shippers.