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French Chain Monoprix to Install Consumer Demand Management Software

BOULOGNE-BILLANCOURT, France -- Monoprix, a retailer that operates primarily in French urban areas, plans to deploy consumer demand management (CDM) software at its locations from San Carlos, Calif.-based CDM software provider DemandTec.

The DemandTec Price software is being implemented by IBM Business Consulting Services, IBM's professional services group that provides consulting and systems implementation services to global businesses. The pricing solution uses the integrated DemandTec applications to manage and optimize base prices, promotions, and markdowns, allowing retailers to set business and pricing strategies based on consumer demand insights.

This allows retailers to:
-- Determine the right balance of EDLP and hi-lo pricing
-- Validate or refine price zones, image items, and category roles based on demand
-- Refine or develop a private label strategy
-- Measure and define competitive pricing strategies
-- Assess the cost of pricing and business rules
-- Analyze all of the intra-category and cross-category effects of cannibalization, pull-through, participation in multi-buys, and "cherry-picking," as well as overall market basket impacts of promoted and non-promoted items.

Known as the "city market in the hearts of towns," Monoprix is owned by the Casino Group and Galeries Lafayette. The retailer's stores can be found in every arrondissement of Paris and in cities and towns across France. Its stores provide a broad assortment of merchandise -- typically featuring grocery, clothing, housewares, and a large HBC department.

Other DemandTec customers include Brookshire Grocery Company, Foodland Australia Ltd., H-E-B Grocery Co., and Safeway.
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