Former Prez Joins Board of Directors

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Former Prez Joins Board of Directors


Dale Nitschke, CEO of Ovative/Group and former president of, was elected to the board of directors of, a provider of e-commerce and interactive marketing services to the consumer packaged goods industry.

A retail industry veteran with extensive digital experience, Nitschke spent 23 years at Target Corp. At Ovative/Group, Nitschke enables brands to leverage consumer information within digital platforms to create personalized consumer experiences that deliver new, high-margin revenue streams via the emerging digitally connected world.

“Throughout his career, Dale has been a tremendous leader in evolving the retail industry to meet the emerging opportunities of the digital space, and we look forward to benefiting from his insights and experience as a member of’s board,” said Brian Wiegand, CEO of “Like Alice, Dale is focused on bringing value back to the consumer, and we welcome his contribution as we continue to deliver a new way for consumers to buy CPG goods online.”

Middleton, Wis.-based offers an e-commerce platform that allows CPG manufacturers to sell direct to consumers online through an service that provides free shipping, automatic coupons and a reorder tool.