Food Should Taste Good Launches ‘Let’s Summer’

Natural chip brand Food Should Taste Good Inc. has introduced “Let’s Summer,” a promotion that aims to help consumers celebrate the season by giving away 100 prizes every day, including portable Weber Q 100 gas grills, Creative D100 Wireless Bluetooth Speakers, Flip video cameras, iTunes gift cards and, of course, the company’s own products. The promotion runs until Sept. 5.

“We love our fans and want to reward them for snacking on our chips this summer,” explained Pete Lescoe, founder and CEO of Needham Heights, Mass.-based Food Should Taste Good. “These prizes are great additions to any summer party or get-together.”

For the duration of the promotions, shoppers will find a seven-digit entry code on the top right corner of all Food Should Taste Good bags. They can then visit LetsSummer.com to find out whether their code is an instant winner. In all, the company plans to give away more than 12,000 instant-win prizes.

Food Should Taste Good all-natural tortilla chips are certified gluten-free and kosher, provide a good source of dietary fiber, and contain no cholesterol, genetically modified organisms, trans fats or MSG. Varieties include Multigrain, Sweet Potato, Lime, Olive, Chocolate, The Works!, Cheddar, Blue Corn and Jalapeño.