Food Lion is opening 25 newly remodeled stores in the Lynchburg, Va., and Danville, Va., areas today. Under construction since March, the stores promise offer customers a better shopping experience with larger product selections at a good value.
“This is an exciting time for Food Lion and our customers, as we celebrate a fresh, new look, a greater selection of products and a renewed focus on service,” said Larry Cassels, director of operations for Food Lion’s northeastern region, which includes the Lynchburg and Danville markets.“We are enhancing our customers’ shopping experience through a more inviting interior design, and we have also expanded our fresh departments, including produce, meats and deli/bakery. Additionally, as part of our remodeling efforts, we have new customer service and checkout areas to provide a speedy and efficient checkout process for our customers.”
On opening day, the first 100 customers at all 25 renewed stores will each receive free reusable bags filled with store-brand products. Additional festivities include ribbon-cutting ceremonies at each store at 8 a.m., with in-store refreshments for customers, face painting for kids and more on tap. Shopping sprees will also occur at area stores to mark the rollout of the remodeled locations.
New signage, graphics, décor and enhanced lighting create the atmosphere of a neighborhood marketplace. The remodeling work also gives stores more space to provide a greater range of products, including more natural and organic foods, and larger beer and wine offerings.
As well as the facility enhancements, Food Lion has held multiple leadership training sessions for associates during the renewal project.
In August, the company hosted a local job fair in the market, hiring about 60 associates in Lynchburg and Danville, to support the grocer’s continued growth in the region.
Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group, and operates more than 1,100 supermarkets. The company employs about 57,000 associates in 11 Southeast and Mid-Atlantic states.